Thousands of labels exist that will accept submissions from anyone. If we were to compromise on that one seemingly innocuous issue, we may as well call it a day for TTFR. Nothing would separate us or call attention to what makes military-made music authentic. Listening to it, you know our artists have been there, done that.
A recent FB comment sums it up perfectly, "Since I got home, this music is about the only thing that makes sense to me."
We think our fans appreciate that TTFR is the world's only military record label. So, do you?
Common logic would lead us to believe that brand extension, i.e. Cherry Coke, Coke Zero, etc. will lead to a bigger market share, when the statistics say it actually dilutes your brand and completely works against your market share.
ReplyDeleteA great book that every single person should read is called "The 22 Immutable Laws of Marketing"
http://en.wikipedia.org/wiki/The_22_Immutable_Laws_of_Marketing
Like the subtitle says, "Violate Them At Your Own Risk." Rule 12 talks about how you shouldn't expand.
This book is DEFINITELY worth the $3 (all shipping and handling) it costs used on Amazon.
Here's the link: http://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667
Lesson to artists here? Stick with what you do, do it better than anyone else and brand the shit out of yourself.
I think you have an excellent thing going- I love the military only label. Don't change a thing! Sounds like a good book too- thanks for the links.
ReplyDeleteThanks Kristin! We love it too! Sidney, did you hear that? Kristin said it sounds like a good book. Kristin, I've been telling Sidney she should be writing books all along...
ReplyDeleteI love that you guys keep our music in the Military House. I could only hope that with my better recording quality that I could get some of my tunes on the label.
ReplyDeleteDave Marshall